Keyword Index

A

  • Adapting to family needs Developing a Scale to Measure “Comfortable Shopping Experience” in Shopping Malls [Volume 12, Issue 1, 2020, Pages 227-242]
  • Advertising effectiveness Measuring the Effectiveness of Mellat Bank and Ma Insurance Joint Printed Advertising Using Neuromarketing [Volume 12, Issue 3, 2020, Pages 679-701]
  • Alliance Structure Analysis of the Industrial Context in Developing and Choosing the Structure of the Strategic Alliances [Volume 12, Issue 4, 2020, Pages 934-955]
  • Amenities and facilities Developing a Scale to Measure “Comfortable Shopping Experience” in Shopping Malls [Volume 12, Issue 1, 2020, Pages 227-242]
  • Area Of Interest (AOI) Comparison of Cognitive Process in Men and Women While Shopping (Case Study: Investigating the Impact of Brand Using Eye Tracker) [Volume 12, Issue 2, 2020, Pages 422-435]
  • Art marketing Applying the Best-Worst Interval Technique in Art Marketing: Prioritizing Theater Online Advertising Methods [Volume 12, Issue 3, 2020, Pages 748-773]
  • Attraction Identifying the Factors Affecting the Users’ Shift from Local Social Networks Using PPM Model (Case Study: Soroush Messenger) [Volume 12, Issue 4, 2020, Pages 1069-1091]
  • Attraction of the interior environment Developing a Scale to Measure “Comfortable Shopping Experience” in Shopping Malls [Volume 12, Issue 1, 2020, Pages 227-242]
  • Audience interaction The Role of Consumers’ TV Personality and Interaction with Audience in Teleshopping Behavior (Case Study: Ardabil City) [Volume 12, Issue 2, 2020, Pages 502-519]

B

  • Banking Industry Modeling Brand Selection Evaluation in the Banking Industry [Volume 12, Issue 3, 2020, Pages 727-747]
  • Best-worst interval method Applying the Best-Worst Interval Technique in Art Marketing: Prioritizing Theater Online Advertising Methods [Volume 12, Issue 3, 2020, Pages 748-773]
  • Big data Identifying and Ranking the Application of Big Internet of Things Data Analyses [Volume 12, Issue 4, 2020, Pages 865-887]
  • Big Data Analyses Identifying and Ranking the Application of Big Internet of Things Data Analyses [Volume 12, Issue 4, 2020, Pages 865-887]
  • Brand Developing a Model for Personal Brand among the Entrepreneurs in Isfahan [Volume 12, Issue 4, 2020, Pages 911-933]
  • Brand evaluation Modeling Brand Selection Evaluation in the Banking Industry [Volume 12, Issue 3, 2020, Pages 727-747]
  • Brand hatred Developing a Framework of Causes and Consequences of Hatred for Iranian Product Brands [Volume 12, Issue 1, 2020, Pages 3-23]
  • Brand relevance The Analysis of Factors Affecting New Product Categorization (Case Study: Lactivia Drinking-Yogurt) [Volume 12, Issue 1, 2020, Pages 243-259]
  • Brand story Rasht Brand Story Based on Published Symbolic Repertoires in the Media [Volume 12, Issue 1, 2020, Pages 24-43]
  • Business Intelligence An Integrity-based Conceptual Framework for Creating, Maintaining and Developing Marketing Capabilities, Sustained Competitive Advantage and Superior Business Performance [Volume 12, Issue 3, 2020, Pages 594-626]
  • Business model Developing a Financial Reporting Model Based on the Concept of Business Model [Volume 12, Issue 4, 2020, Pages 976-1005]
  • Business sustainability Developing a Business Sustainability Model in the Supply Chain Using the Meta-Synthesis Approach [Volume 12, Issue 3, 2020, Pages 627-651]
  • Buyers’ psychological ownership Investigating the Concept of Psychological Ownership from the Buyers’ Perspective [Volume 12, Issue 2, 2020, Pages 399-421]
  • Buying decision Identification Affecting Factors of Price Discount Threshold: Meta Synthesis [Volume 12, Issue 1, 2020, Pages 44-63]

C

  • Categorization The Analysis of Factors Affecting New Product Categorization (Case Study: Lactivia Drinking-Yogurt) [Volume 12, Issue 1, 2020, Pages 243-259]
  • Characteristics of exporting companies Investigating the Effectiveness of Characteristics of Exporting Companies, Characteristics of Export Transactions and Experience in Trade Claims through the Intermediary Variables of Trade Risk Management on Export Performance (Case Study: Pharmaceutical Exporting Companies in Iran) [Volume 12, Issue 3, 2020, Pages 774-799]
  • Characteristics of export transactions Investigating the Effectiveness of Characteristics of Exporting Companies, Characteristics of Export Transactions and Experience in Trade Claims through the Intermediary Variables of Trade Risk Management on Export Performance (Case Study: Pharmaceutical Exporting Companies in Iran) [Volume 12, Issue 3, 2020, Pages 774-799]
  • City brand Rasht Brand Story Based on Published Symbolic Repertoires in the Media [Volume 12, Issue 1, 2020, Pages 24-43]
  • Collaboration-competition Designing a Model for Cooperation-competition Incentives (Case Study: Iranian Handmade Carpet Art-industry) [Volume 12, Issue 2, 2020, Pages 357-377]
  • Comfort Developing a Scale to Measure “Comfortable Shopping Experience” in Shopping Malls [Volume 12, Issue 1, 2020, Pages 227-242]
  • Competitive Advantage Developing a Financial Reporting Model Based on the Concept of Business Model [Volume 12, Issue 4, 2020, Pages 976-1005]
  • Consumer’s arrogance Consumers’ Arrogance; Understanding Semantic Perceptions Using Phenomenology [Volume 12, Issue 2, 2020, Pages 436-454]
  • Continuous organizational learning An Integrity-based Conceptual Framework for Creating, Maintaining and Developing Marketing Capabilities, Sustained Competitive Advantage and Superior Business Performance [Volume 12, Issue 3, 2020, Pages 594-626]
  • Corporate banking Modeling Corporate Brand Identity in the Banking Industry [Volume 12, Issue 3, 2020, Pages 652-678]
  • Corporate brand identity Modeling Corporate Brand Identity in the Banking Industry [Volume 12, Issue 3, 2020, Pages 652-678]
  • Corporate governance Extracting the Effective Factors on Corporate Governance Formation in Strategic Alliances with Focus on International Joint Ventures through Systematic Literature Review [Volume 12, Issue 1, 2020, Pages 64-93]
  • Customer experience Developing a Customer Experience Management Framework in Hoteling Industry: A Systematic Review of Theoretical Foundations [Volume 12, Issue 3, 2020, Pages 523-547]
  • Customer experience management Developing a Planned Journey Map of Banking Mobile Services Users (Case Study: Mellat Bank) [Volume 12, Issue 1, 2020, Pages 116-142]
  • Customer experience management Developing a Customer Experience Management Framework in Hoteling Industry: A Systematic Review of Theoretical Foundations [Volume 12, Issue 3, 2020, Pages 523-547]
  • Customer journey mapping Developing a Planned Journey Map of Banking Mobile Services Users (Case Study: Mellat Bank) [Volume 12, Issue 1, 2020, Pages 116-142]
  • Customer Satisfaction Identifying the Constructive Elements of “Value Proposition” and their Impact on Customers’ Satisfaction using Sentiment Analysis based on Text Mining [Volume 12, Issue 4, 2020, Pages 1092-1116]

D

  • Dairy The Effect of Visual Elements in Direct Print Advertising of Diary Products on the Consumers’ Recall: An Experimental Field Study [Volume 12, Issue 4, 2020, Pages 1050-1068]
  • Destination's mental image Evaluation of the Impact of the Quality of Tourism Information on Social Media on the Formation of the Mental Image of Destination Using Rough Sets Theory [Volume 12, Issue 2, 2020, Pages 455-476]
  • Digital banking Explaining the Role of Tejarat Bank's Strategic Alliance with FinTechs in Efficiency Mediated by Technological Developments and Digital Banking [Volume 12, Issue 3, 2020, Pages 800-832]
  • Digital technology developments Explaining the Role of Tejarat Bank's Strategic Alliance with FinTechs in Efficiency Mediated by Technological Developments and Digital Banking [Volume 12, Issue 3, 2020, Pages 800-832]
  • Doolab village Ethnographic Study of Entrepreneurial Marketing in Rural Tourism (Case Study: Dolab Village in Kurdistan Province) [Volume 12, Issue 3, 2020, Pages 573-593]
  • Drinking Yogurt The Analysis of Factors Affecting New Product Categorization (Case Study: Lactivia Drinking-Yogurt) [Volume 12, Issue 1, 2020, Pages 243-259]
  • Duration of fixation Comparison of Cognitive Process in Men and Women While Shopping (Case Study: Investigating the Impact of Brand Using Eye Tracker) [Volume 12, Issue 2, 2020, Pages 422-435]

E

  • Effectiveness The Effect of Visual Elements in Direct Print Advertising of Diary Products on the Consumers’ Recall: An Experimental Field Study [Volume 12, Issue 4, 2020, Pages 1050-1068]
  • Efficiency Explaining the Role of Tejarat Bank's Strategic Alliance with FinTechs in Efficiency Mediated by Technological Developments and Digital Banking [Volume 12, Issue 3, 2020, Pages 800-832]
  • Electronic sales Commercialization Model of the Electronic Sales Using the Grounded Theory [Volume 12, Issue 2, 2020, Pages 335-356]
  • Emotional labor Using Emotional Labor to Increase Sales Performance; the Role of Perceived Organizational Support [Volume 12, Issue 1, 2020, Pages 94-115]
  • Employment of Women Analysis of the Challenges Related to the Labor Law of the Islamic Republic of Iran in order to Create, Maintain, and Develop Job Opportunities (A Focus Group Study in Small Businesses) [Volume 12, Issue 4, 2020, Pages 956-975]
  • Entrepreneur and Business Developing a Model for Personal Brand among the Entrepreneurs in Isfahan [Volume 12, Issue 4, 2020, Pages 911-933]
  • Entrepreneurial Marketing Ethnographic Study of Entrepreneurial Marketing in Rural Tourism (Case Study: Dolab Village in Kurdistan Province) [Volume 12, Issue 3, 2020, Pages 573-593]
  • Environmental turbulence Studying the Effects of Organizational Resilience Capacity and Organizational Learning on Marketing Performance: with the Mediating Effect of Product Innovativeness and Moderating Role of Environmental Turbulence [Volume 12, Issue 1, 2020, Pages 183-197]
  • Environmental uncertainty Investigating the Interactive Effects of Information Exchange, Relationship Capital and Environmental Uncertainty on Joint Venture Performance (The Case Study: Oil, Gas and Petrochemical Industriy EPC Contractors) [Volume 12, Issue 2, 2020, Pages 378-398]
  • Ethnography Ethnographic Study of Entrepreneurial Marketing in Rural Tourism (Case Study: Dolab Village in Kurdistan Province) [Volume 12, Issue 3, 2020, Pages 573-593]
  • Experience in trade claims Investigating the Effectiveness of Characteristics of Exporting Companies, Characteristics of Export Transactions and Experience in Trade Claims through the Intermediary Variables of Trade Risk Management on Export Performance (Case Study: Pharmaceutical Exporting Companies in Iran) [Volume 12, Issue 3, 2020, Pages 774-799]
  • Export Exploring the Role of the Ecosystem of Industrial Goods Export in Private Sector Businesses [Volume 12, Issue 2, 2020, Pages 315-334]
  • Export Network Model of Risk in Non-Oil Export Sector in Iran [Volume 12, Issue 3, 2020, Pages 702-726]
  • Export Barriers Identifying the Mental Models of Managers of Food Industry Companies Regarding Barriers to Export Development (Case Study: Managers of Dairy Product Companies) [Volume 12, Issue 1, 2020, Pages 198-226]
  • Export Development Identifying the Mental Models of Managers of Food Industry Companies Regarding Barriers to Export Development (Case Study: Managers of Dairy Product Companies) [Volume 12, Issue 1, 2020, Pages 198-226]
  • Export performance Investigating the Effectiveness of Characteristics of Exporting Companies, Characteristics of Export Transactions and Experience in Trade Claims through the Intermediary Variables of Trade Risk Management on Export Performance (Case Study: Pharmaceutical Exporting Companies in Iran) [Volume 12, Issue 3, 2020, Pages 774-799]
  • Eye-movement Comparison of Cognitive Process in Men and Women While Shopping (Case Study: Investigating the Impact of Brand Using Eye Tracker) [Volume 12, Issue 2, 2020, Pages 422-435]
  • Eye tracker Comparison of Cognitive Process in Men and Women While Shopping (Case Study: Investigating the Impact of Brand Using Eye Tracker) [Volume 12, Issue 2, 2020, Pages 422-435]
  • Eye tracker Measuring the Effectiveness of Mellat Bank and Ma Insurance Joint Printed Advertising Using Neuromarketing [Volume 12, Issue 3, 2020, Pages 679-701]

F

  • Fintech Explaining the Role of Tejarat Bank's Strategic Alliance with FinTechs in Efficiency Mediated by Technological Developments and Digital Banking [Volume 12, Issue 3, 2020, Pages 800-832]
  • Food industry The Future Estimation of Food Packaging Industry in Iran based on a Scenario-Oriented Approach with Respect to 2025 Perspective [Volume 12, Issue 4, 2020, Pages 838-864]
  • Formation pattern Extracting the Effective Factors on Corporate Governance Formation in Strategic Alliances with Focus on International Joint Ventures through Systematic Literature Review [Volume 12, Issue 1, 2020, Pages 64-93]
  • Future Estimation The Future Estimation of Food Packaging Industry in Iran based on a Scenario-Oriented Approach with Respect to 2025 Perspective [Volume 12, Issue 4, 2020, Pages 838-864]

G

  • Game mechanism Identifying and Prioritizing Personality and Demographic Priorities in the Acceptance of Gamification Mechanisms in Order to Increase the Interactions in the Banking Loyalty Club (Case Study: Hekmat Iranian Bank) [Volume 12, Issue 2, 2020, Pages 477-501]
  • Grounded Data Theory Investigating the Concept of Psychological Ownership from the Buyers’ Perspective [Volume 12, Issue 2, 2020, Pages 399-421]
  • Grounded Data Theory Presenting a Model for Network Development of Small and Medium Enterprises: Grounded Theory [Volume 12, Issue 4, 2020, Pages 1030-1049]

H

  • Handmade carpet art-industry Designing a Model for Cooperation-competition Incentives (Case Study: Iranian Handmade Carpet Art-industry) [Volume 12, Issue 2, 2020, Pages 357-377]
  • Headquarters The Roles of Iranian Parent Enterprises in Creating and Destroying Value: A Multiple Case Study [Volume 12, Issue 2, 2020, Pages 262-284]
  • Hekmat Iranian Bank Identifying and Prioritizing Personality and Demographic Priorities in the Acceptance of Gamification Mechanisms in Order to Increase the Interactions in the Banking Loyalty Club (Case Study: Hekmat Iranian Bank) [Volume 12, Issue 2, 2020, Pages 477-501]
  • Hoteling industry Developing a Customer Experience Management Framework in Hoteling Industry: A Systematic Review of Theoretical Foundations [Volume 12, Issue 3, 2020, Pages 523-547]

I

  • Individual Brand Developing a Model for Personal Brand among the Entrepreneurs in Isfahan [Volume 12, Issue 4, 2020, Pages 911-933]
  • Individualist and collectivist Individual-Level Cultural Values: Decision Making Styles among Individualist and Collectivist Customers (Case Study: Customers of Automobile Radial Tire) [Volume 12, Issue 1, 2020, Pages 161-182]
  • Individual level cultural values Individual-Level Cultural Values: Decision Making Styles among Individualist and Collectivist Customers (Case Study: Customers of Automobile Radial Tire) [Volume 12, Issue 1, 2020, Pages 161-182]
  • Industrial Context Analysis of the Industrial Context in Developing and Choosing the Structure of the Strategic Alliances [Volume 12, Issue 4, 2020, Pages 934-955]
  • Industrial goods Exploring the Role of the Ecosystem of Industrial Goods Export in Private Sector Businesses [Volume 12, Issue 2, 2020, Pages 315-334]
  • Information disclosure Developing a Financial Reporting Model Based on the Concept of Business Model [Volume 12, Issue 4, 2020, Pages 976-1005]
  • Information exchange Investigating the Interactive Effects of Information Exchange, Relationship Capital and Environmental Uncertainty on Joint Venture Performance (The Case Study: Oil, Gas and Petrochemical Industriy EPC Contractors) [Volume 12, Issue 2, 2020, Pages 378-398]
  • Innovation Commercialization Model of the Electronic Sales Using the Grounded Theory [Volume 12, Issue 2, 2020, Pages 335-356]
  • Integrity An Integrity-based Conceptual Framework for Creating, Maintaining and Developing Marketing Capabilities, Sustained Competitive Advantage and Superior Business Performance [Volume 12, Issue 3, 2020, Pages 594-626]
  • International joint ventures Extracting the Effective Factors on Corporate Governance Formation in Strategic Alliances with Focus on International Joint Ventures through Systematic Literature Review [Volume 12, Issue 1, 2020, Pages 64-93]
  • International Marketing Identifying the Mental Models of Managers of Food Industry Companies Regarding Barriers to Export Development (Case Study: Managers of Dairy Product Companies) [Volume 12, Issue 1, 2020, Pages 198-226]
  • International risk Network Model of Risk in Non-Oil Export Sector in Iran [Volume 12, Issue 3, 2020, Pages 702-726]
  • Internet of Things (IoT) Identifying and Ranking the Application of Big Internet of Things Data Analyses [Volume 12, Issue 4, 2020, Pages 865-887]
  • Internet theater advertising Applying the Best-Worst Interval Technique in Art Marketing: Prioritizing Theater Online Advertising Methods [Volume 12, Issue 3, 2020, Pages 748-773]
  • Interpretive Structural Modeling (ISM) Modeling Corporate Brand Identity in the Banking Industry [Volume 12, Issue 3, 2020, Pages 652-678]
  • Intervening Identifying the Factors Affecting the Users’ Shift from Local Social Networks Using PPM Model (Case Study: Soroush Messenger) [Volume 12, Issue 4, 2020, Pages 1069-1091]
  • Interventions The Roles of Iranian Parent Enterprises in Creating and Destroying Value: A Multiple Case Study [Volume 12, Issue 2, 2020, Pages 262-284]
  • Iranian Parent Enretprise The Roles of Iranian Parent Enterprises in Creating and Destroying Value: A Multiple Case Study [Volume 12, Issue 2, 2020, Pages 262-284]

J

  • Job Opportunity Analysis of the Challenges Related to the Labor Law of the Islamic Republic of Iran in order to Create, Maintain, and Develop Job Opportunities (A Focus Group Study in Small Businesses) [Volume 12, Issue 4, 2020, Pages 956-975]
  • Joint advertising Measuring the Effectiveness of Mellat Bank and Ma Insurance Joint Printed Advertising Using Neuromarketing [Volume 12, Issue 3, 2020, Pages 679-701]
  • Joint venture performance Investigating the Interactive Effects of Information Exchange, Relationship Capital and Environmental Uncertainty on Joint Venture Performance (The Case Study: Oil, Gas and Petrochemical Industriy EPC Contractors) [Volume 12, Issue 2, 2020, Pages 378-398]

K

  • Knowledge Management An Integrity-based Conceptual Framework for Creating, Maintaining and Developing Marketing Capabilities, Sustained Competitive Advantage and Superior Business Performance [Volume 12, Issue 3, 2020, Pages 594-626]

L

  • Labor Law Analysis of the Challenges Related to the Labor Law of the Islamic Republic of Iran in order to Create, Maintain, and Develop Job Opportunities (A Focus Group Study in Small Businesses) [Volume 12, Issue 4, 2020, Pages 956-975]
  • Leaving the Business Analysis of the Challenges Related to the Labor Law of the Islamic Republic of Iran in order to Create, Maintain, and Develop Job Opportunities (A Focus Group Study in Small Businesses) [Volume 12, Issue 4, 2020, Pages 956-975]
  • Lifestyle Developing and Analyzing the Pattern of Determining Organizations Lifestyles (Case Study: Polymer Pipes and Fittings Production Companies in Isfahan Province) [Volume 12, Issue 1, 2020, Pages 143-160]
  • Loyalty club Identifying and Prioritizing Personality and Demographic Priorities in the Acceptance of Gamification Mechanisms in Order to Increase the Interactions in the Banking Loyalty Club (Case Study: Hekmat Iranian Bank) [Volume 12, Issue 2, 2020, Pages 477-501]

M

  • Market Dynamics Identification of the Factors Influencing the Selection of Souvenir Products in the Tourist Market of Kish Region [Volume 12, Issue 4, 2020, Pages 888-910]
  • Marketing Capabilities An Integrity-based Conceptual Framework for Creating, Maintaining and Developing Marketing Capabilities, Sustained Competitive Advantage and Superior Business Performance [Volume 12, Issue 3, 2020, Pages 594-626]
  • Marketing Effectiveness The Role of Customers’ Relationship Orientation in Perceiving Relational Benefits [Volume 12, Issue 4, 2020, Pages 1006-1029]
  • Market Originality Identification of the Factors Influencing the Selection of Souvenir Products in the Tourist Market of Kish Region [Volume 12, Issue 4, 2020, Pages 888-910]
  • Media Rasht Brand Story Based on Published Symbolic Repertoires in the Media [Volume 12, Issue 1, 2020, Pages 24-43]
  • Mellat Bank Developing a Planned Journey Map of Banking Mobile Services Users (Case Study: Mellat Bank) [Volume 12, Issue 1, 2020, Pages 116-142]
  • Messengers Identifying the Factors Affecting the Users’ Shift from Local Social Networks Using PPM Model (Case Study: Soroush Messenger) [Volume 12, Issue 4, 2020, Pages 1069-1091]
  • Meta-synthesis Developing a Business Sustainability Model in the Supply Chain Using the Meta-Synthesis Approach [Volume 12, Issue 3, 2020, Pages 627-651]
  • Meta-synthesis Identifying and Ranking the Application of Big Internet of Things Data Analyses [Volume 12, Issue 4, 2020, Pages 865-887]
  • Meta Synthesis Identification Affecting Factors of Price Discount Threshold: Meta Synthesis [Volume 12, Issue 1, 2020, Pages 44-63]
  • Mixed marketing deception Developing a Framework of Causes and Consequences of Hatred for Iranian Product Brands [Volume 12, Issue 1, 2020, Pages 3-23]
  • Mobile Bank Developing a Planned Journey Map of Banking Mobile Services Users (Case Study: Mellat Bank) [Volume 12, Issue 1, 2020, Pages 116-142]
  • Mult-dimensional approach Convergence in Multidimensional, Interdisciplinary, and Inter-Organizational Approaches in B2B Sales Performance Evaluation Research: Systematic Literature Review [Volume 12, Issue 2, 2020, Pages 285-314]
  • Multi-Criteria Decision Making Applying the Best-Worst Interval Technique in Art Marketing: Prioritizing Theater Online Advertising Methods [Volume 12, Issue 3, 2020, Pages 748-773]
  • Multiple Case Studies Analysis of the Industrial Context in Developing and Choosing the Structure of the Strategic Alliances [Volume 12, Issue 4, 2020, Pages 934-955]
  • Multi-Variable Decision Making Identifying and Ranking the Application of Big Internet of Things Data Analyses [Volume 12, Issue 4, 2020, Pages 865-887]
  • Mutual trust Investigating the Interactive Effects of Information Exchange, Relationship Capital and Environmental Uncertainty on Joint Venture Performance (The Case Study: Oil, Gas and Petrochemical Industriy EPC Contractors) [Volume 12, Issue 2, 2020, Pages 378-398]

N

  • Need for uniqueness Consumers’ Arrogance; Understanding Semantic Perceptions Using Phenomenology [Volume 12, Issue 2, 2020, Pages 436-454]
  • Negative word of mouth Developing a Framework of Causes and Consequences of Hatred for Iranian Product Brands [Volume 12, Issue 1, 2020, Pages 3-23]
  • Network Development Presenting a Model for Network Development of Small and Medium Enterprises: Grounded Theory [Volume 12, Issue 4, 2020, Pages 1030-1049]
  • New product categorization The Analysis of Factors Affecting New Product Categorization (Case Study: Lactivia Drinking-Yogurt) [Volume 12, Issue 1, 2020, Pages 243-259]
  • Non-oil export Network Model of Risk in Non-Oil Export Sector in Iran [Volume 12, Issue 3, 2020, Pages 702-726]

O

  • Online store The Role of Social Presence and Basic Psychological Needs in Customers’ Intention to Return to Online Stores: A Case Study of Snapfood [Volume 12, Issue 3, 2020, Pages 548-572]
  • Organizational resilience capacity Studying the Effects of Organizational Resilience Capacity and Organizational Learning on Marketing Performance: with the Mediating Effect of Product Innovativeness and Moderating Role of Environmental Turbulence [Volume 12, Issue 1, 2020, Pages 183-197]
  • Organization lifestyle Developing and Analyzing the Pattern of Determining Organizations Lifestyles (Case Study: Polymer Pipes and Fittings Production Companies in Isfahan Province) [Volume 12, Issue 1, 2020, Pages 143-160]

P

  • Packaging Industry The Future Estimation of Food Packaging Industry in Iran based on a Scenario-Oriented Approach with Respect to 2025 Perspective [Volume 12, Issue 4, 2020, Pages 838-864]
  • Perceived organizational support Using Emotional Labor to Increase Sales Performance; the Role of Perceived Organizational Support [Volume 12, Issue 1, 2020, Pages 94-115]
  • Personalization Identifying and Prioritizing Personality and Demographic Priorities in the Acceptance of Gamification Mechanisms in Order to Increase the Interactions in the Banking Loyalty Club (Case Study: Hekmat Iranian Bank) [Volume 12, Issue 2, 2020, Pages 477-501]
  • Planned journey Developing a Planned Journey Map of Banking Mobile Services Users (Case Study: Mellat Bank) [Volume 12, Issue 1, 2020, Pages 116-142]
  • Polymer industry Developing and Analyzing the Pattern of Determining Organizations Lifestyles (Case Study: Polymer Pipes and Fittings Production Companies in Isfahan Province) [Volume 12, Issue 1, 2020, Pages 143-160]
  • Pressure Factors Identifying the Factors Affecting the Users’ Shift from Local Social Networks Using PPM Model (Case Study: Soroush Messenger) [Volume 12, Issue 4, 2020, Pages 1069-1091]
  • Price discount threshold Identification Affecting Factors of Price Discount Threshold: Meta Synthesis [Volume 12, Issue 1, 2020, Pages 44-63]
  • Printed Advertising The Effect of Visual Elements in Direct Print Advertising of Diary Products on the Consumers’ Recall: An Experimental Field Study [Volume 12, Issue 4, 2020, Pages 1050-1068]
  • Product innovativeness Studying the Effects of Organizational Resilience Capacity and Organizational Learning on Marketing Performance: with the Mediating Effect of Product Innovativeness and Moderating Role of Environmental Turbulence [Volume 12, Issue 1, 2020, Pages 183-197]
  • Proposition Value Identifying the Constructive Elements of “Value Proposition” and their Impact on Customers’ Satisfaction using Sentiment Analysis based on Text Mining [Volume 12, Issue 4, 2020, Pages 1092-1116]
  • Push/Pool/Mooring (PPM) Identifying the Factors Affecting the Users’ Shift from Local Social Networks Using PPM Model (Case Study: Soroush Messenger) [Volume 12, Issue 4, 2020, Pages 1069-1091]

R

  • Recall The Effect of Visual Elements in Direct Print Advertising of Diary Products on the Consumers’ Recall: An Experimental Field Study [Volume 12, Issue 4, 2020, Pages 1050-1068]
  • Regional Development Presenting a Model for Network Development of Small and Medium Enterprises: Grounded Theory [Volume 12, Issue 4, 2020, Pages 1030-1049]
  • Relationship Benefits The Role of Customers’ Relationship Orientation in Perceiving Relational Benefits [Volume 12, Issue 4, 2020, Pages 1006-1029]
  • Relationship capital Investigating the Interactive Effects of Information Exchange, Relationship Capital and Environmental Uncertainty on Joint Venture Performance (The Case Study: Oil, Gas and Petrochemical Industriy EPC Contractors) [Volume 12, Issue 2, 2020, Pages 378-398]
  • Relationship marketing The Role of Customers’ Relationship Orientation in Perceiving Relational Benefits [Volume 12, Issue 4, 2020, Pages 1006-1029]
  • Relationship Orientation The Role of Customers’ Relationship Orientation in Perceiving Relational Benefits [Volume 12, Issue 4, 2020, Pages 1006-1029]
  • Roles The Roles of Iranian Parent Enterprises in Creating and Destroying Value: A Multiple Case Study [Volume 12, Issue 2, 2020, Pages 262-284]
  • Rough sets theory Evaluation of the Impact of the Quality of Tourism Information on Social Media on the Formation of the Mental Image of Destination Using Rough Sets Theory [Volume 12, Issue 2, 2020, Pages 455-476]
  • Rural Tourism Ethnographic Study of Entrepreneurial Marketing in Rural Tourism (Case Study: Dolab Village in Kurdistan Province) [Volume 12, Issue 3, 2020, Pages 573-593]

S

  • Sales Performance Using Emotional Labor to Increase Sales Performance; the Role of Perceived Organizational Support [Volume 12, Issue 1, 2020, Pages 94-115]
  • Sales Performance Convergence in Multidimensional, Interdisciplinary, and Inter-Organizational Approaches in B2B Sales Performance Evaluation Research: Systematic Literature Review [Volume 12, Issue 2, 2020, Pages 285-314]
  • Scenario The Future Estimation of Food Packaging Industry in Iran based on a Scenario-Oriented Approach with Respect to 2025 Perspective [Volume 12, Issue 4, 2020, Pages 838-864]
  • Scenario Wizard Software The Future Estimation of Food Packaging Industry in Iran based on a Scenario-Oriented Approach with Respect to 2025 Perspective [Volume 12, Issue 4, 2020, Pages 838-864]
  • Self-determination The Role of Social Presence and Basic Psychological Needs in Customers’ Intention to Return to Online Stores: A Case Study of Snapfood [Volume 12, Issue 3, 2020, Pages 548-572]
  • Self-reporting Measuring the Effectiveness of Mellat Bank and Ma Insurance Joint Printed Advertising Using Neuromarketing [Volume 12, Issue 3, 2020, Pages 679-701]
  • Seller performance Convergence in Multidimensional, Interdisciplinary, and Inter-Organizational Approaches in B2B Sales Performance Evaluation Research: Systematic Literature Review [Volume 12, Issue 2, 2020, Pages 285-314]
  • Sentiment analysis Identifying the Constructive Elements of “Value Proposition” and their Impact on Customers’ Satisfaction using Sentiment Analysis based on Text Mining [Volume 12, Issue 4, 2020, Pages 1092-1116]
  • Small and Medium Enterprises Presenting a Model for Network Development of Small and Medium Enterprises: Grounded Theory [Volume 12, Issue 4, 2020, Pages 1030-1049]
  • Small Business Analysis of the Challenges Related to the Labor Law of the Islamic Republic of Iran in order to Create, Maintain, and Develop Job Opportunities (A Focus Group Study in Small Businesses) [Volume 12, Issue 4, 2020, Pages 956-975]
  • Social benefits The Role of Customers’ Relationship Orientation in Perceiving Relational Benefits [Volume 12, Issue 4, 2020, Pages 1006-1029]
  • Social media Evaluation of the Impact of the Quality of Tourism Information on Social Media on the Formation of the Mental Image of Destination Using Rough Sets Theory [Volume 12, Issue 2, 2020, Pages 455-476]
  • Souvenirs Identification of the Factors Influencing the Selection of Souvenir Products in the Tourist Market of Kish Region [Volume 12, Issue 4, 2020, Pages 888-910]
  • Stakeholders Developing a Financial Reporting Model Based on the Concept of Business Model [Volume 12, Issue 4, 2020, Pages 976-1005]
  • Starting a New Business Analysis of the Challenges Related to the Labor Law of the Islamic Republic of Iran in order to Create, Maintain, and Develop Job Opportunities (A Focus Group Study in Small Businesses) [Volume 12, Issue 4, 2020, Pages 956-975]
  • Stimuli Designing a Model for Cooperation-competition Incentives (Case Study: Iranian Handmade Carpet Art-industry) [Volume 12, Issue 2, 2020, Pages 357-377]
  • Strategic alliance Explaining the Role of Tejarat Bank's Strategic Alliance with FinTechs in Efficiency Mediated by Technological Developments and Digital Banking [Volume 12, Issue 3, 2020, Pages 800-832]
  • Strategic Alliances Extracting the Effective Factors on Corporate Governance Formation in Strategic Alliances with Focus on International Joint Ventures through Systematic Literature Review [Volume 12, Issue 1, 2020, Pages 64-93]
  • Strategic Alliances Analysis of the Industrial Context in Developing and Choosing the Structure of the Strategic Alliances [Volume 12, Issue 4, 2020, Pages 934-955]
  • Structural modeling interpretation Network Model of Risk in Non-Oil Export Sector in Iran [Volume 12, Issue 3, 2020, Pages 702-726]
  • Superiority Consumers’ Arrogance; Understanding Semantic Perceptions Using Phenomenology [Volume 12, Issue 2, 2020, Pages 436-454]
  • Supply Chain Developing a Business Sustainability Model in the Supply Chain Using the Meta-Synthesis Approach [Volume 12, Issue 3, 2020, Pages 627-651]
  • Sustainable competitive advantage An Integrity-based Conceptual Framework for Creating, Maintaining and Developing Marketing Capabilities, Sustained Competitive Advantage and Superior Business Performance [Volume 12, Issue 3, 2020, Pages 594-626]
  • Symbolic Convergence Theory Rasht Brand Story Based on Published Symbolic Repertoires in the Media [Volume 12, Issue 1, 2020, Pages 24-43]
  • Systematic review Convergence in Multidimensional, Interdisciplinary, and Inter-Organizational Approaches in B2B Sales Performance Evaluation Research: Systematic Literature Review [Volume 12, Issue 2, 2020, Pages 285-314]

T

  • Technology Acceptance The Role of Social Presence and Basic Psychological Needs in Customers’ Intention to Return to Online Stores: A Case Study of Snapfood [Volume 12, Issue 3, 2020, Pages 548-572]
  • Teleshopping The Role of Consumers’ TV Personality and Interaction with Audience in Teleshopping Behavior (Case Study: Ardabil City) [Volume 12, Issue 2, 2020, Pages 502-519]
  • Teleshopping behavior The Role of Consumers’ TV Personality and Interaction with Audience in Teleshopping Behavior (Case Study: Ardabil City) [Volume 12, Issue 2, 2020, Pages 502-519]
  • Text mining Identifying the Constructive Elements of “Value Proposition” and their Impact on Customers’ Satisfaction using Sentiment Analysis based on Text Mining [Volume 12, Issue 4, 2020, Pages 1092-1116]
  • Thematic analysis Developing a Framework of Causes and Consequences of Hatred for Iranian Product Brands [Volume 12, Issue 1, 2020, Pages 3-23]
  • Thematic analysis Identifying the Mental Models of Managers of Food Industry Companies Regarding Barriers to Export Development (Case Study: Managers of Dairy Product Companies) [Volume 12, Issue 1, 2020, Pages 198-226]
  • Topic Extraction Identifying the Constructive Elements of “Value Proposition” and their Impact on Customers’ Satisfaction using Sentiment Analysis based on Text Mining [Volume 12, Issue 4, 2020, Pages 1092-1116]
  • Tourism Identification of the Factors Influencing the Selection of Souvenir Products in the Tourist Market of Kish Region [Volume 12, Issue 4, 2020, Pages 888-910]
  • Tourism information quality Evaluation of the Impact of the Quality of Tourism Information on Social Media on the Formation of the Mental Image of Destination Using Rough Sets Theory [Volume 12, Issue 2, 2020, Pages 455-476]
  • Trade risk management Investigating the Effectiveness of Characteristics of Exporting Companies, Characteristics of Export Transactions and Experience in Trade Claims through the Intermediary Variables of Trade Risk Management on Export Performance (Case Study: Pharmaceutical Exporting Companies in Iran) [Volume 12, Issue 3, 2020, Pages 774-799]
  • TV personality The Role of Consumers’ TV Personality and Interaction with Audience in Teleshopping Behavior (Case Study: Ardabil City) [Volume 12, Issue 2, 2020, Pages 502-519]

V

  • Value creation The Roles of Iranian Parent Enterprises in Creating and Destroying Value: A Multiple Case Study [Volume 12, Issue 2, 2020, Pages 262-284]
  • Value destruction The Roles of Iranian Parent Enterprises in Creating and Destroying Value: A Multiple Case Study [Volume 12, Issue 2, 2020, Pages 262-284]
  • Visual elements The Effect of Visual Elements in Direct Print Advertising of Diary Products on the Consumers’ Recall: An Experimental Field Study [Volume 12, Issue 4, 2020, Pages 1050-1068]